Privacy Policy — Silver Fox Lab

This Privacy Policy explains how Silver Fox Lab Ltd ("we", "us", or "our") collects, uses, and shares information when you play Squadlings (the "Game") or visit our website.

1. Information We Collect

Information collected automatically in the Game

Squadlings uses third-party services for analytics and advertising. These services may automatically collect certain technical and usage information, including:

device and operating system information;
app version;
language and general device settings;
approximate location derived from technical information such as IP address;
device, installation, and advertising identifiers where available;
app launches, sessions, and session duration;
gameplay and interaction events;
advertising interactions, such as ads viewed or clicked;
diagnostic and performance information;
purchase-related events and information.

We do not require you to create an account to play Squadlings.

We do not intentionally collect your name, email address, postal address, phone number, or payment card information through the Game.

2. Firebase Analytics

We use Google Analytics for Firebase, provided by Google LLC, to understand how Squadlings is used.

Firebase Analytics may collect information about your device, app installation, sessions, gameplay interactions, approximate location, and other usage information.

We use this information to:

understand how players interact with the Game;
measure usage and engagement;
identify technical or usability issues;
improve gameplay, balancing, performance, and user experience;
understand the effectiveness of features and updates.

Google may process this information in accordance with its own privacy policies and applicable data-processing terms.

More information is available at:

Google Privacy Policy: https://policies.google.com/privacy

Firebase Privacy and Security: https://firebase.google.com/support/privacy

3. Advertising

Squadlings may display advertisements provided by Google AdMob, a service operated by Google LLC.

AdMob and its advertising partners may collect or process information such as:

advertising identifiers;
device and application identifiers;
IP address;
approximate location;
device and operating system information;
information about advertisements displayed to you;
interactions with advertisements;
diagnostic and performance information.

This information may be used to:

display advertisements;
measure advertising performance;
limit how often particular advertisements are shown;
detect fraud and abuse;
provide contextual or, where permitted and with any required consent, personalized advertising.

The availability of personalized advertising depends on factors including your location, age where relevant, device settings, consent choices, and applicable law.

Where required, we or our advertising providers will request your consent before using information for personalized advertising or tracking.

You can learn more about how Google uses information from apps that use its services at:

https://policies.google.com/technologies/partner-sites

You can manage certain advertising and privacy preferences through your device settings and, where provided, through consent or privacy controls presented within the Game.

4. In-App Purchases

Squadlings may offer optional in-app purchases.

Purchases are processed by the platform through which you obtained the Game, such as:

Apple App Store, operated by Apple;
Google Play, operated by Google.

We do not directly receive or store your complete payment card or bank account details.

The relevant platform provider processes payment information according to its own privacy policy and terms.

We may receive limited information about transactions, such as:

the product purchased;
purchase status;
transaction or purchase identifiers;
purchase time;
price or currency information where provided;
information required to validate purchases, restore purchases, prevent fraud, or provide purchased content.

We may also use aggregated purchase information for analytics and to understand how players interact with the Game.

5. How We Use Information

We may use the information described in this Privacy Policy to:

operate and improve Squadlings;
understand gameplay and player engagement;
provide and validate in-app purchases;
display and measure advertisements;
personalize advertising where permitted and consented to;
detect fraud, abuse, and technical problems;
improve stability and performance;
comply with legal obligations.

We do not sell your personal information for money.

Third-party advertising services may process information for advertising and advertising measurement as described above and in their own privacy documentation.

6. Third-Party Services

Squadlings currently uses or may use the following services:

Google Analytics for Firebase Analytics and usage measurement https://firebase.google.com/support/privacy

Google AdMob Advertising and advertising measurement https://policies.google.com/privacy

Google Play Game distribution and in-app purchases on supported Google platforms https://policies.google.com/privacy

Apple App Store Game distribution and in-app purchases on Apple platforms https://www.apple.com/legal/privacy/

These companies may process information according to their own privacy policies and terms.

We require third-party services with whom we share user data to provide protections consistent with applicable privacy requirements.

7. Tracking and Advertising Choices

Depending on your platform, region, device settings, and consent choices, advertising services may use device identifiers or other information for advertising measurement or personalized advertising.

On Apple devices, where Apple's App Tracking Transparency framework applies, permission will be requested before accessing information that requires tracking authorization.

If you decline tracking permission, you may still see advertisements, but they may be less personalized.

On Android and other supported platforms, you may be able to manage advertising privacy preferences through your device or Google account settings.

Where required by applicable law, additional consent controls may be presented before advertising technologies are enabled.

8. Website

Our website does not currently use first-party analytics services, advertising trackers, user accounts, or contact forms.

The Squadlings page includes an embedded YouTube video using YouTube's privacy-enhanced mode. When the video player is loaded or used, YouTube may process technical and usage information under Google's Privacy Policy.

We do not intentionally collect personal information directly from visitors through the website.

Our hosting provider may automatically process limited technical information necessary to deliver and secure the website, such as IP addresses, timestamps, and server request logs.

We may share information with service providers where necessary to operate the Game, including:

Google, for Firebase Analytics and AdMob;
Apple, in connection with App Store distribution and purchases;
Google, in connection with Google Play distribution and purchases;
other infrastructure or technical service providers where necessary to operate the Game.

We may also disclose information where required by applicable law, legal process, or a valid request from a governmental authority.

10. Data Retention and Deletion

Information processed through Firebase, AdMob, Apple, and Google Play may be retained according to the applicable service configuration, legal requirements, and the retention policies of those providers.

We retain information under our control only for as long as reasonably necessary for the purposes described in this Privacy Policy, including analytics, operation of the Game, fraud prevention, accounting, and legal obligations.

Because Squadlings does not require a player account, we may not always be able to associate analytics or advertising information with a specific individual.

You may contact us at the address below to request deletion of personal information under our control. We will process valid requests in accordance with applicable law.

11. Security

We use reasonable technical and organizational measures designed to protect information processed in connection with Squadlings.

We also rely on the security measures provided by our platform, analytics, advertising, and payment service providers.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

12. Children's Privacy

Squadlings is not intended to collect names, email addresses, payment details, or other directly identifying information from children.

If the Game is directed to children or distributed in a manner that makes children's privacy requirements applicable, we will configure analytics and advertising services appropriately and comply with applicable parental consent and children's privacy requirements.

If you believe that we have collected personal information from a child in a manner that violates applicable law, please contact us.

13. International Data Transfers

Our service providers, including Google and Apple, operate internationally.

Information may therefore be processed in countries other than the country in which you live.

Where required by applicable law, appropriate safeguards are used for international transfers of personal information.

14. Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information, including rights to:

request access to certain personal information;
request correction or deletion;
object to or restrict certain processing;
withdraw consent where processing is based on consent;
opt out of certain advertising or tracking activities;
lodge a complaint with an applicable data protection authority.

Because Squadlings does not require an account, we may have limited ability to identify information associated with a particular player.

To exercise an applicable privacy right, contact us using the details below.

15. Changes to This Privacy Policy

We may update this Privacy Policy when our Game, advertising providers, analytics services, legal requirements, or privacy practices change.

When we make changes, we will update the effective date at the top of this page.

We encourage you to review this Privacy Policy periodically.

16. Contact Us

For privacy questions or requests, contact:

Silver Fox Lab Ltd Email: [email protected] Website: https://silverfoxlab.com